Sponsorship Consulting
Sponsorship can be one of most effective forms of marketing available to brands as they attempt to gain a larger share of voice and mind among consumers.
Case Studies
Shield Shoot-out – positioning and intricate negotiation
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As part of the implementation of the Shield Shoot-out in 2005, Kaelo negotiated a rights deal for Shield with the PSL as well as the event sponsor SAA.
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Sponsorship Activation
A critical element in ensuring a successful sponsorship campaign is the implementation (or activation) of the particular strategy, targeting the consumers of the brand in communities in which the sponsor operates.
Kaelo has extensive experience activating a variety of sponsorships including grassroots football campaigns, broadcast sponsorships, and multi-media platforms. We have implemented activation programs throughout South Africa from the smallest towns to the major urban areas.
In a very similar manner to the changing face of sponsorship, activating a sponsorship is not simply a case of erecting branded boards or banners. Activation, when done correctly is an interactive means to speak directly with the brands target market. It gives consumers a chance to “live the brand” in a chosen environment which should create a favourable impression of that particular brand and lead to an extended relationship between them and the consumer.
Kaelo has extensive experience activating a variety of sponsorships including grassroots football campaigns, broadcast sponsorships, and multi-media platforms. We have implemented activation programs throughout South Africa from the smallest towns to the major urban areas.
In a very similar manner to the changing face of sponsorship, activating a sponsorship is not simply a case of erecting branded boards or banners. Activation, when done correctly is an interactive means to speak directly with the brands target market. It gives consumers a chance to “live the brand” in a chosen environment which should create a favourable impression of that particular brand and lead to an extended relationship between them and the consumer.