Sponsorship Consulting
Sponsorship can be one of most effective forms of marketing available to brands as they attempt to gain a larger share of voice and mind among consumers.
Case Studies
Metropolitan SAFA U19 National League
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In late 2005, Metropolitan secured the rights from SAFA to sponsor a U19 National League. This league did not exist at the time and had never existed. After a 5 way pitch, Kaelo was awarded the contract to strategically align the sponsorship and to activate it nationally.
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Contract Negotiation
Kaelo has extensive experience negotiating sponsorship contracts across the complete spectrum of sponsorship including broadcast sponsorship, CSR, sports, music and entertainment. KWM has worked with rights holders as well as corporate sponsors and is therefore uniquely positioned to ensure our clients secure the necessary rights to be able to effectively leverage their investment. KWM has negotiated with or on behalf of every major sport in South Africa as well as across the entire spectrum of sponsorship platforms in the marketplace today.