• 
  • - Overview
  • - Sponsorship Strategy
  • - Contract Negotiation
  • - Creative Leverage
  • - Sponsorship Activation
  • - Measurement & Analysis
• 
  • - Overview
  • - Broadcast Sponsorship
• 
  • - Overview
  • - CSR Strategy
  • - CSR Strategy Implementation
  • - Measurement & Analysis
  • - CSR Communication Strategy
  • - Kaelo - Stories of Hope platforms
• 
  • - Overview
  • - Advertiser-Funded Programming
  • - Commissioned Programming
  • - Ad Hoc Programming
  • - Promos
  • - Event & Corporate Videos
  • - New Media

• 
  • - SK Media Investments
• 
  • - Commercial Consultancy
  • - CSR Consultancy
  • - Sponsorship Consultancy
  • - Television Production
• 
  • - About Us
  • - Our Team
  • - Picture Gallery
  • - History
  • - Empowerment
• 
  • - News
• 
  • - Articles
  • - Research
  • - Links
• 
  • - Broadcast Production
  • - Broadcast Sponsorship
  • - Commercial Consultancy
  • - Sponsorship Consultancy
• 
  • - Contact details
  • - Feedback
• 

Company Profile

Case Studies

The Comrades Marathon

  (Commercial Consultancy)
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Post the success of the 2005 sponsorship of the Comrades Marathon by Flora, Flora and Kaelo were again challenged by how we could connect the brand to runners and their lifestyles.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
read more

»

view other case studies

»

Our Team

Division Heads:

	Kelvin Watt – Strategic Director Kelvin has over 15 years at the forefront of the South African sport and sponsorship industry having been at MegaPro Marketing for 10 years where he left as commercial director in 2000.  In that year he founded Sporting Frontiers South Africa which after an MBO in 2005 became Kaelo Worldwide Media. He has a strong understanding of the socio-political landscape of Africa which is evident through the creation and ongoing delivery of the only multimedia campaign on Corporate Social Responsibility, involving over 30 Blue Chip local and international sponsors. Proven strategic, operational and creative abilities combine with in-depth experience of sponsorship, broadcast and stadium marketing and an ability to drive a vision and deliver results.  Kelvin is a Director of Kaelo Cause and Brand Communications, IFM Sports Marketing Surveys SA, Kaelo International and The Look Company SA. Kalvin is currently heading up the Corporate Consulting Division
	Paula Cramer – Head of Production  With over 18 years working in television production, Paula Cramer has experienced all facets that the industry has to offer, from top to bottom. Paula started her career from humble beginnings as a production assistant and moved through the ranks paying dues, gaining invaluable experience, meeting weird and wonderful people, and dazzling all with her glistening personality and skills. Equipped with an arsenal packed with years of hands-on production experience in commercials, long-form and short-form for a variety of corporate clients, broadcasters and agencies, Paula now fills the role of Head of Production at Kaelo Worldwide Media managing all aspects of the production division.
	Sandile Koza – Managing Director Sandile joined Frontiers Group in 2001 as a shareholder and director in charge of new business. He has been instrumental in developing the business to a leading specialist sponsorship, CSR and broadcast agency. His experience spans strategic sponsorship consulting, broadcast sponsorship and sponsorship implementation and leveraging across a broad spectrum of major South African clients including SAB, Metropolitan, SABC, Nike SA and Discovery.   In 2004, Sandile Koza and Kelvin Watt formed SK Media Investment Holdings a BEE media investment company which today owns shares in Kaelo Worldwide Media, Kaelo PR, IFM Sports Marketing Surveys SA, The Pixel Foundry, The Look Company SA and Kaelo International. Sandile took over the reigns of Kaelo Worldwide Media as MD in March 2006. He is Chairman of IFM Sports Marketing Surveys SA and a board member of Kaelo PR, Kaelo International, The Look Company SA  and The Pixel Foundry.  Sandile is currently heading up the Commercial Consulting Division
	Yogavelli Nambiar-Varma – Head of CSR Consultancy Having worked for six years as a PR and communications specialist within multinational corporations in South Africa, Yogi spent the next seven years in India implementing social upliftment programmes during which she worked closely with corporates to improve the efficacy of their community involvement.  As Head of the CSR consultancy division, Yogi is charged with assisting companies to formulate and implement CSR strategies, integrate their CSR campaign across the business and ensure measurable and sustainable results.  In addition, Yogi oversees the strategic direction of the Kaelo Stories of Hope multimedia platforms while ensuring that the purpose of communicating best practices and furthering social change is achieved.