Company Profile
Case Studies
Metropolitan SAFA U19 National League
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In late 2005, Metropolitan secured the rights from SAFA to sponsor a U19 National League. This league did not exist at the time and had never existed. After a 5 way pitch, Kaelo was awarded the contract to strategically align the sponsorship and to activate it nationally.
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History
- Established in 2000 as part of the international sport marketing group, Sporting Frontiers
- Became Frontiers Group Africa in 2002 in accordance with the global re-positioning
- After a successful MBO in late 2005, the company changed its name to Kaelo Worldwide Media. KWM today owned 90% by SK Media Investments
- SK Media Investments has 3 investment partners: Sandile Koza, Kelvin Watt & James Smart
- KWM has 4 principal areas of business; Corporate Sponsorship Consultancy, Commercial Sponsorship Consultancy, Corporate Social Responsibility Consultancy and television Production
Local and international marketing awards won
2004
- Loerie Grand Prix and Loerie Gold Flora Comrades Marathon
- Adfocus rating of 8
2005
- Adfocus rating of 9
- Unilever International Gold Award for Brand Activation on Shield Shoot-out
2006
- Adfocus rating of 8
- Kaelo did not enter any other awards
2007
- Sanlam is one of 3 Finalists in the BASA Sponsorship Awards for SA Fashion Week sponsorship in category of Large Sponsorships