Company Profile
Case Studies
The Comrades Marathon
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Post the success of the 2005 sponsorship of the Comrades Marathon by Flora, Flora and Kaelo were again challenged by how we could connect the brand to runners and their lifestyles.
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History
- Established in 2000 as part of the international sport marketing group, Sporting Frontiers
- Became Frontiers Group Africa in 2002 in accordance with the global re-positioning
- After a successful MBO in late 2005, the company changed its name to Kaelo Worldwide Media. KWM today owned 90% by SK Media Investments
- SK Media Investments has 3 investment partners: Sandile Koza, Kelvin Watt & James Smart
- KWM has 4 principal areas of business; Corporate Sponsorship Consultancy, Commercial Sponsorship Consultancy, Corporate Social Responsibility Consultancy and television Production
Local and international marketing awards won
2004
- Loerie Grand Prix and Loerie Gold Flora Comrades Marathon
- Adfocus rating of 8
2005
- Adfocus rating of 9
- Unilever International Gold Award for Brand Activation on Shield Shoot-out
2006
- Adfocus rating of 8
- Kaelo did not enter any other awards
2007
- Sanlam is one of 3 Finalists in the BASA Sponsorship Awards for SA Fashion Week sponsorship in category of Large Sponsorships