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Case Studies

Metropolitan COSAFA Cup 2006 – 14 days notice, which venue?

  (Sponsorship Consultancy)
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In early November 2006 SAFA approached Metropolitan with a proposal to be the Exclusive and Official sponsor of the annual U20 Cosafa Tournament which had been in existence for the past 6 years. The event was due to take place in early December 2006.
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Empowerment

It is Kaelo Worldwide Media’s belief that the spirit of the B-BBEE Codes should be subscribed to as opposed to being purely compliance-driven.  Hence, the company seeks to have a long-term strategy which looks at more than the suggested 4 elements.

Through the long-term B-BBEE strategy and a broader internal policy on transformation, Kaelo Worldwide Media aims to, inasmuch as it can, encourage sustainable economic development and empowerment of black communities and people.

Kaelo Worldwide Media looks to align its transformation agenda with its core business strategies.  In this way, it becomes part of what we are as a company rather than an external requirement that needs to be fulfilled.  Further to this, KWM has a CSR strategy/policy which is underpinned by the belief that we can best impact social development by:

  1. Aligning our social investment efforts to our core business concerns
  2. Using our core competencies, expertise and resources to make a difference
  3. Focusing on capacity building and education efforts (which seek to create sustainable change through empowering beneficiaries socially and economically)
  4. Ensuring a more CSR-conscious business culture – including an eco-friendly office environment, awareness building on BEE codes and ethical business practices
  5. Working as a team towards our shared vision of development

Being a company which consults and works in the field of corporate social responsibility as part of its core business, Kaelo Worldwide Media is very aware of the political, economic and social landscapes of South Africa and are committed to being a part of furthering the overall transformation and development of the country.