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Case Studies

Kilimanjaro Marathon - An event in the middle of nowhere

Kaelo PR Brand and Cause Communications

Maximising impact through strategic communications
Effective CSR practice and communication straddles organisational, functional and decision-making boundaries and requires active value mining across business functions. Kaelo PR works in the area where marketing, CSI, CSR and corporate affairs intersect – effectively developing social content and building reputation equity in a way that benefits both cause and company.

What we do:

• Develop and implement research-driven CSI and CSR communications strategies
  Kaelo PR employs a range of research tools, including perceptions research, benchmarking and issue monitoring to ensure our clients’ CSR strategies are driven by a sophisticated understanding of the business environment and can be effectively communicated to a broader audience.
  
  
• Maximise impact through strategic CSR communications
  Kaelo PR partners with clients to communicate how they create, spread and sustain wealth and value, credibly and effectively, through targeted communication strategies, expert media relations, employee communication programmes and crisis management communications.
  
  
• Design and development excellent communications material
  Our campaigns are underpinned by the very best creative ideas and collateral both online, in video and in print. A full spectrum of in-house services ensures the delivery of seamless creative campaigns in line with CSR communications strategies.
  
  
• Delivery for the ethical consumer
  Consumers care about companies that care. 83% of all South African respondents feel that companies should give more information on their social responsibility, according to research from the UCT Unilever Institute of Strategic Marketing (2006). Kaelo PR’s strategies harness CSR as a brand differentiator.
  
  
• Build relationships with important stakeholders
  Kaelo PR helps clients develop relationships that endure time and withstand crises.
  
  

For more information please contact:
Tamaryn Smith
Managing Director
Kaelo PR Brand and Cause Communications
Tel: (011) 563 4900
E-mail: Tamaryn@kaelowm.com