Group Companies

Case Studies

Five Roses

(Sponsorship Consultancy)
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As commercial partner to Sanlam South African Fashion Week (SSAFW), Kaelo Worldwide Media works closely with associated brands such as Five Roses to develop tailored sponsorship opportunities.
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SK Media Investments

SK Media Investments Group focuses on bringing together strategically aligned businesses that are innovative and offer unique solutions and opportunities which can assist in developing an aligned overall group with best of breed businesses and cross selling abilities.

All of the SK Media Group companies operate autonomously but share expertise to deliver superior strategic solutions to clients and customers.

If needed all of these resources can be called upon during the development and implementation of the strategic sponsorship plan for a new stadium.

Group Companies and Strategic Partnerships:

	Kaelo Brand and Cause Communications: Kaelo Brand and Cause Communications specialize in brand PR as well as CSR and cause-related communications consulting, creating memorable and inspiring campaigns. The Kaelo PR team of CSR, writing, design and media specialists ensure expert delivery of communications material. Our dedication to service, understanding of the environment and powerful, targeted communications plans deliver real value for our clients.
	IFM Sports Marketing Surveys SA: Through majority shareholder, SK Media Investments, Kaelo is directly linked with IFM Sports Marketing Surveys SA, the world’s largest sport sponsorship research group. Regular interaction between Kaelo strategic staff and IFM Sports Marketing Survey SA offices in the UK, Australia, Europe and the US means that Kaelo is at the forefront of research and measurement techniques being used by top international sponsors and rights-holders.
	Sportsworld South Africa: Sportsworld Group is a leading international specialist event management, hospitality, travel and hospitality programme management company based in the United Kingdom. Established in 1980, Sportsworld Group has evolved and enjoyed success in line with the growth of sport as a commercial industry and hospitality as an effective marketing tool. Its head office is in Abingdon (near Oxford, UK) and it has offices in Vancouver, Sydney, Beijing and Johannesburg. In line with its global expansion strategy, Sportsworld Group has licensed an independent and wholly South African owned operation in South Africa. SK Media Investments holds a 30% stake and the balance of the shareholding is held by South African management. Sportsworld South Africa, operating under license from its UK parent company, has unlimited access to the intellectual property, IT systems and operational expertise of its parent company to ensure that the South African operation is a success and that service delivery is of the highest international standard. Sportsworld Group partners with leading corporates, sponsors, event owners and rights holders, supporting them to deliver their business objectives by providing professional services in the following areas: • Travel and tour operations; • Hospitality facility conceptualisation and fulfilment; • Hospitality programme structuring, delivery and management incorporating database and ticket management. Underlying its delivery model, Sportsworld Group has developed a ‘best-in-class’ custom built IT system to meet the distinctive demands of major sponsorship, hospitality and travel programmes. The system is sufficiently flexible for any event and any business involving large volumes of tickets and guests. Sportsworld SA has recently secured the appointment as MTN’s official hospitality programme agency for MTN’s FIFA 2010 sponsorship. Under this appointment Sportsworld SA will manage extensive hospitality programmes for MTN at both the FIFA Confederation’s Cup and the FIFA 2010 World Cup. On the corporate programme side, its most recent international official appointments include the sponsor hospitality programmes for Samsung and Snickers at the Beijing Olympic Games 2008; HSBC, the official sponsor of the British and Irish Lions in 2009.
	The Look Company: Today’s national and international sporting, cultural and corporate events have evolved into avenues for powerful branding opportunities for nations, federations, corporations and even products and services. The Look Company identifies and realizes the best opportunities to express a brand in the most effective and compelling way within an environmental context. Look, an emerging and distinct discipline in the world of branding, is the coordinated creation and expression of a brand personality at a particular destination. The Look Company works alongside local suppliers to ensure brands, events and cities are brought to life as engaging destinations. As the original and world leader in the Look industry, The Look Company embraces a fully integrated, turnkey approach to creating and implementing world class Look expressions that captivate, excite and interact with spectators and participants at large-scale events; and consumers and clients in the retail and commercial environment. The Look Company transforms a brand’s immediate environmental canvas, typically defined by venues, buildings and the surrounding cityscape; and creates memorable experiences that inspire and engage. Established in 1998 in Barrie, Canada, The Look Company has studios and manufacturing facilities in Toronto, Edmonton and Doha. In October 2007, The Look Company created the Look Company South Africa with 26% BEE partner SK Media Investments with a view to acquiring major FIFA 2010 World Cup business, which tender processes are currently underway. In addition, The Look Company SA has already done work for Standard Bank, The Johannesburg Development Agency, Metropolitan, Bonitas and various smaller jobs for Group companies Kaelo Worldwide Media and IFM Sports Marketing Surveys SA. The Look Company has also offered turnkey Look solutions to corporate brands such as McDonald’s Corporation, Pepsi-Cola Company, Walmart Stores Inc, Hudson Bay Company. The Look Company was the Official Supplier, Look Project Management, for the 15th Asian Games Doha 2006. Its state-of- the-art facilities in the Doha Industrial Area house a team of 300 professionals, all dedicated to ensure that the successful and timely implementation of the Look Program makes the 15th Asian Games Doha 2006 go down in history as the Games of a lifetime.