Case Studies
Kaelo Commercial Consultancy works with rights holders to identify the true sponsorship value of their properties and then packages these rights to maximise their income.
Case Studies
Flora Pasta Bowls - Retail
(Commercial Consultancy)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
As an extension to the Flora sponsorship of the 2005 Comrades Marathon, we advised Flora to take their sponsorship to retail by creating a Comrades Experience at which a Flora stand was erected and professional chefs cooked up healthy meals with new Liquid Flora, showing consumers that healthy eating does not have to be boring and that healthy food can still taste great. Strong in-store branding linking the event to Flora was erected for the duration of the campaign.
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Commercial Consultancy
Flora Comrades Marathon - cholesterol tests
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Flora is about normal, everyday people trying to accomplish personal goals.
For Flora – this is about following a healthy lifestyle and eating healthily. Flora pro.activ was the first functional food to be launched in SA, with over 30 clinical studies proving its cholesterol lowering benefits.
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Flora Pasta Bowls - Retail
(Commercial Consultancy)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
As an extension to the Flora sponsorship of the 2005 Comrades Marathon, we advised Flora to take their sponsorship to retail by creating a Comrades Experience at which a Flora stand was erected and professional chefs cooked up healthy meals with new Liquid Flora, showing consumers that healthy eating does not have to be boring and that healthy food can still taste great. Strong in-store branding linking the event to Flora was erected for the duration of the campaign.
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»
Kilimanjaro Marathon - An event in the middle of nowhere
(Commercial Consultancy)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Since 2004, Kaelo has been operating the Kilimanjaro Premium Lager Marathon and Half marathon. This event is held in Moshi, Tanzania each year in early March.
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Sanlam SA Fashion Week - positioning and property selection
(Commercial Consultancy)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
The insurance industry has become a highly commoditised industry along with many other financial services. In order to communicate with clients and potential clients it is vital that they connect with them in a meaningful and differentiated manner.
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The Comrades Marathon
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Post the success of the 2005 sponsorship of the Comrades Marathon by Flora, Flora and Kaelo were again challenged by how we could connect the brand to runners and their lifestyles.
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