Case Studies
Sponsorship can be one of most effective forms of marketing available to brands as they attempt to gain a larger share of voice and mind among consumers.
Case Studies
Metropolitan uses small suppliers from each area
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Metropolitan has a long heritage with strong commitment to established values, they pride themselves as being a pioneer of empowerment which has outperformed competitors in recent years.
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Sponsorship Consultancy
Five Roses
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As commercial partner to Sanlam South African Fashion Week (SSAFW), Kaelo Worldwide Media works closely with associated brands such as Five Roses to develop tailored sponsorship opportunities.
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Metropolitan COSAFA Cup 2006 – 14 days notice, which venue?
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In early November 2006 SAFA approached Metropolitan with a proposal to be the Exclusive and Official sponsor of the annual U20 Cosafa Tournament which had been in existence for the past 6 years. The event was due to take place in early December 2006.
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Metropolitan SAFA U19 National League
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In late 2005, Metropolitan secured the rights from SAFA to sponsor a U19 National League. This league did not exist at the time and had never existed. After a 5 way pitch, Kaelo was awarded the contract to strategically align the sponsorship and to activate it nationally.
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Metropolitan uses small suppliers from each area
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Metropolitan has a long heritage with strong commitment to established values, they pride themselves as being a pioneer of empowerment which has outperformed competitors in recent years.
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Shield Shoot-out – positioning and intricate negotiation
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As part of the implementation of the Shield Shoot-out in 2005, Kaelo negotiated a rights deal for Shield with the PSL as well as the event sponsor SAA.
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