Case Studies
The KWM production team produces television programming for broadcast, sponsorship and event AVs, corporate advertisements and in-house videos
Case Studies
TXT Station – Interactive
(television production)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Kaelo is acutely aware of the importance of interactivity in sponsorship going forward and in the convergence of media platforms. To this end we have secured the exclusive rights to TXT Station in South Africa.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
read more
»
view other case studies
»
Television Production
TXT Station – Interactive
(television production)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Kaelo is acutely aware of the importance of interactivity in sponsorship going forward and in the convergence of media platforms. To this end we have secured the exclusive rights to TXT Station in South Africa.
Txtstation delivers a new real time interactive marketing concept that uses the power of mobile phones so an audience can interact and send messages to a Jumbotron or to live television broadcasts.
Txtstation can transmit real time results into live graphics for polling, voting, sweepstake competitions, subscription services, and has a number of formats for live events to engage your audience.
A turn key solution offers telecommunication connections to over 215m phones in the USA and also to over 100 countries driving mobile and fan interaction.
How does it work? Viewers are prompted by a personality onstage or via a graphic which is scrolled on the SCREEN and are asked for real time feedback. Once the viewers vote the results are displayed live and the graphics integrate photos or moving pictures. The graphics also display percentages and animate as the results constantly change.
Why Txtstation?
- Increase sponsorship value from brand integration via graphic
- Real time data to screen technology
- Increase mobile revenues via TXT, ring-tones and wallpaper
- Broadcast quality graphics including HD readiness
- Custom design graphic formats to screen
- TV, Jumbotron and Web integration
- Database management for research applications (SnapSearch)
Kaelo is in the process of creating campaigns using this technology with various clients at present and plan to roll-out campaigns in the near future on both SABC and SuperSport.
As Kaelo is the only company in the international network of TXTStation, we played a role in the launch of TXTstation for the 2006 World Cup. FIFA granted Txtstation the right to undertake an exclusive trial in which Txtstation offered a unique interactive SMS mobile service to engage television viewers during the 2006 World Cup broadcast.