Case Studies
Kaelo Commercial Consultancy works with rights holders to identify the true sponsorship value of their properties and then packages these rights to maximise their income.
Case Studies
Five Roses
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As commercial partner to Sanlam South African Fashion Week (SSAFW), Kaelo Worldwide Media works closely with associated brands such as Five Roses to develop tailored sponsorship opportunities.
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Commercial Consultancy
The Comrades Marathon
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Post the success of the 2005 sponsorship of the Comrades Marathon by Flora, Flora and Kaelo were again challenged by how we could connect the brand to runners and their lifestyles.
We found the solution in a piece of unique insight into the Comrades Marathon runner – they see themselves as something more than the average marathon runner, a cut-above so to speak.
Kaelo suggested that Flora erect a fake finish at the 42.2km mark of the Comrades Marathon (not even halfway in the Comrades Marathon) with the following inscription:
“Congratulations, you’ve just completed the Flora London Marathon”.
Runners truly connected to the brand and were all entered into a draw for two tickets to London and an entry into the Flora London Marathon.
Research done post the Race indicated that this single piece of sponsor humour had an enormous impact on connecting runners to Flora, both emotionally and intellectually.