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Case Studies

Kilimanjaro Marathon - An event in the middle of nowhere

(Commercial Consultancy)
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Since 2004, Kaelo has been operating the Kilimanjaro Premium Lager Marathon and Half marathon. This event is held in Moshi, Tanzania each year in early March.
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Articles

Corporate Social Responsibility highlighted in Kaelo Stories of Hope

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The Kaelo multimedia campaign on Corporate Social Responsibility (CSR), now entering its third year in South Africa, kicked off on Monday 9 July on SABC 2 at 18h00 with a 26-episode television series, Kaelo – Stories of Hope.
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Kaelo Stories of Hope CSI case studies used in Stellenbosch MBA

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Stories of corporate social investment from the ‘Kaelo Stories of Hope' multimedia campaign now feature in academic programmes as the University of Stellenbosch Business School (USB) has incorporated the stories as local case studies in its MBA courses.
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Kaelo Worldwide Media aligns with Helios Partners

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Kaelo Worldwide Media, a leading media solutions agency focusing on sponsorship consulting and activation in South Africa, has formed an exclusive strategic alliance with Helios Partners – the global sponsorship consultancy behind the appointment of Sochi, Russia as Host City for the 2014 Olympic and Paralympic Winter Games.
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Sanlam SA Fashion Week a great success for sponsors

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The recent Sanlam SA Fashion Week Autumn Winter collections, held in March at Museum Afrika in vibrant Newtown, proved to be a great success for a number of brands associated with the stylish event.
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Viewership levels rise in the third season of Kaelo � Stories of Hope

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Viewership figures for Kaelo – Stories of Hope have grown substantially over the past three years with the series now reaching an average of 1.3million viewers per week. The SABC2 series, which highlights corporate social responsibility initiatives in South Africa, initially had a viewership of nine hundred thousand viewers when it began in 2004.
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