Company Profile
Case Studies
The Comrades Marathon
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Post the success of the 2005 sponsorship of the Comrades Marathon by Flora, Flora and Kaelo were again challenged by how we could connect the brand to runners and their lifestyles.
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About us
Kaelo is the Tswana word that means ‘guidance’ and ‘upliftment’, symbolized by the statue of the mother and child. It captures the essence of an old African proverb – ‘As you grow, pull others up’ and epitomizes the Kaelo service offering to ensure that we constantly exceed our client’s expectations.
At Kaelo Worldwide Media we are strategically driven and through our extensive alliances are global in best practices and resources. However, we are not a BIG corporate…we are completely independent. We are dynamic, flexible, energetic, and we love what we do. We continually challenge ourselves to be our best. We are not afraid to push the boundaries in the marketplace. Diversity is our foundation.
In all our sponsorship work, we are strategically led, but particularly proud of our ability to implement strategy at all levels, whether it be implementation at a grassroots level or broadcast sponsorship and production.
Perhaps our most unique selling point is that we understand the value of investing time and effort into our own people to ensure that Kaelo have built a staff unit who are passionate about what they do, reflecting positively in our overall project delivery. Our diverse range of skills and cultures allows us to communicate and operate at all levels within South African society and in all languages and geographic areas..
At Kaelo Worldwide Media we are strategically driven and through our extensive alliances are global in best practices and resources. However, we are not a BIG corporate…we are completely independent. We are dynamic, flexible, energetic, and we love what we do. We continually challenge ourselves to be our best. We are not afraid to push the boundaries in the marketplace. Diversity is our foundation.
In all our sponsorship work, we are strategically led, but particularly proud of our ability to implement strategy at all levels, whether it be implementation at a grassroots level or broadcast sponsorship and production.
Perhaps our most unique selling point is that we understand the value of investing time and effort into our own people to ensure that Kaelo have built a staff unit who are passionate about what they do, reflecting positively in our overall project delivery. Our diverse range of skills and cultures allows us to communicate and operate at all levels within South African society and in all languages and geographic areas..